Running a business and living the lifestyle you want can be seen as mutually exclusive. Maintaining the right balance, while meeting the changing goals of both, can be seen as a talent. But shifting focus away from the bottom line can lead to a better outcome, professionally and personally. Two entrepreneurs share their ongoing journey toward mastering this art.
Excerpt from XRDS article by Chris “Akiba” Wang and Jacinta Plucinski.
Since starting Zoot Publishing, I've learnt a lot about myself, writing, and the realities of being an author and running your own business. As a business owner you need a diverse stack of skills - above and beyond the skills you need to create your book or product. You need marketing, sales, distribution, shipping & logistics, operations, finance, legal and HR.
You also need a lot of time, energy and motivation to learn it all this whilst also trying to keep your head above water. It's scary, fulfilling, exhilarating and demoralising all at once. And because there's always so much to do, it's easy to lose sight of things that are important to you .
In May this year, Akiba and I wrote an article for XRDS magazine published by ACM (Association for Computing Machinery). In the article we talked about how most business plans prioritise business goals over lifestyle goals, and how we're trying to do the opposite. We discuss the journey that got us to this point, the specific ways we're doing it in our respective industries, and the challenges we still face. It's not easy, and at (many) times it's stressful, but it is worth it.
The article was selected as a featured article, and we're were honoured to be included in this issue along with other contributors like Limor "LadyAda" Fried of Adafruit, Nathan Seidle of Sparkfun, Joi Ito of MIT Media Lab, and Jie Qi of ChibiTronics.
Although the issue is behind the ACM paywall, authors can upload their articles to their website. It's a fairly long article (3000 words), so grab your beverage of choice, get comfy and enjoy :)